Blogs are a great way to communicate with other people. Individuals and organizations use blogs as a tool to communicate within their niche or to their audience. The objective of communication may vary. Some blog to share an opinion, to persuade, to market and sell, or to simply inform.
The owner or manager of a blog and the goals set for that blog will determine its design and production. Despite these differences, all blogs share a common purpose, which is to reach a wider audience, engage readers, and get them to respond. As such, the most successful blogs are set up with the goal of attracting as many readers as possible.
A blog that is devoid of quality content does not serve much of a purpose. To get as many people to read your blog as possible and to ensure that your readers return, you must continually update your blog with useful and interesting content. Too many graphics and irrelevant content can distract from the main purpose of your blog, causing readers to miss what you are trying to convey. A simple design is often more effective than a cluttered look.
Your blog’s design should be based on your visitors. Putting yourself in the position of surfers will give you a better idea of the different aspects that can help you improve your blog.
As an example, many readers will be turned off by blogs that are clearly written for the sole purpose of accommodating as many ads as possible. You should therefore avoid filling your blog page with large ads. Giving your blog a very personal feel makes your blog much more enjoyable to readers.
Catchy headlines with pleasing colors and fonts will also improve the visual appeal of your page. Remember, attention grabbing headlines will attract readers and entice them to read the content.
It’s common for blog visitors to have a relatively short attention span. Getting them to visit your blog in the first place is an important achievement. Now that they’re there, you don’t want to lose them as a result of a blog that loads sluggishly. Excessive widgets and plug-is can slow down many blogs and will undoubtedly result in the premature departure of impatient readers.
Similarly, blogs that make high use of graphics and advanced technology can also negatively affect the download time. Consider that not all your visitors’ computers are designed for optimum speed. Eliminating unnecessary additions to your page will ensure quick and trouble-free downloads.
Take care that you don’t make your blog design so complicated that it’s hard for visitors to get around. You want it to be simple for viewers to see what you have on your blog, especially when they access an article from a link or search engine instead of using your home page. That would only be possible if you have put in place an effective navigation design, such as useful links to popular or recent posts. Implement tabs on your header, a navigational footer, and a sidebar to make sure your readers can access other information without difficulty.
Great blog designs have many benefits. They are likely to attract a larger audience, increase revenue, and establish your identity in your niche. Create a blog that is functional, user-friendly, and creatively appealing, and you will be on your way to a great blog design.